Tag Archives: Stockholm

Summer in Stockholm

My 2 Favorite Season Card in Stockholm

Summer is my favorite time of the year. I guess most people think the same. I officially have preferred season since I live in Sweden. Back then in Indonesia, weather don’t really change. During this period, people are crazy either about holiday, vacation, going back home, summer sale, or like me, enjoying the benefit of season cards.

This is not the first time I hear about season cards. We have some in Indonesia too, but I don’t really use them. Probably because I don’t really like what they are offering. Or maybe because things way cheaper back home in Indonesia. In Stockholm, it feels really benefiting and I would regret if I missed this.

Grona Lund Summer Card: Free Concerts for 5 months

Gröna Lund is a famous amusement park in Stockholm. The place is great to have fun with friends. I did not go there for the roller coaster though. They have this concert stage as side feature of the park. During April to September, they will have concert almost every day. Out of that many performers, some of them is a big name. Last year they have Suede, Deep Purple, and Simple Plan. This year, the list includes Elton John, Korn, Sum 41 (replaces Blink 182), Megadeth, Zara Larsson, The Hives and the Cardigans. For full line-up, check out Gröna Lund’s page https://www.gronalund.com/en/entertainment/concerts/

Sum 41 in Stockholm

Sum 41 in Stockholm

Before we talk about the price, let’s check out few solo concerts’ ticket price. I watched Red Hot Chili Pepper last year and the cheapest ticket is SEK550 (USD65). Paramore’s concert this month costs at least SEK350. The Rolling Stones’ concert in October will be SEK932 at the cheapest. Though I like music and concerts, I think it’s too much to pay that much (RHCP was an exception, it’s on my bucket list).

Gröna Lund summer card cost only SEK250.

For 5 months, we can watch more than 60 concerts without any other cost. I would buy this card every year if I stay in Sweden after I graduate. Easy choice. Oh, and of course, since the card is a pass to enter the amusement park, you can take some ride in the park while waiting for the concerts. (different prices apply for different rides).

Citybikes summer card: Free bike rent for 6 months

There are lot of discussion about choosing transportation modes. Bicycle versus trains. I actually prefer train for daily commute. But, since Summer in Stockholm is very beautiful, and train usually goes underground, and walking cannot cover so many place, I would recommend biking in Stockholm during Summer. Now, I am not talking about not buying the train card and instead buy a bike that will only be used for 3 months (other seasons is too cold for me to bike), I am talking about the Citybikes, the bike you can rent in many part of Stockholm.

Right now, I have both monthly train card and Citybikes summer card. You may think it’s a waste of money, but Citybikes summer card is so cheap that you will feel it’s really okay to buy it anyway. The regular price for 3 days card is SEK165. While the summer card cost SEK250, for the whole April-October.

Biking in Stockholm during Summer

Biking in Stockholm during Summer

Since Citybikes is originally for tourist, there are certain rules for the bike rent. For example, summer card did not mean you can take the bike from the bike stand and have them at your home for 6 months. But instead, there are 3 hours rule of using the bike, to keep the bikes available at all time. I think that is fair. We can always put and re-take the bike to restart the 3 hours limit anyway.

Take them both!

I normally campaigns against over-buying and over-consumption, but for these two, I don’t consider them over-buying because their value is much bigger than the price. I sometime wonder, “Why they give us this offer? Don’t they want to make money?”. And I do hope more company can use this kind of pricing. You know, it helps students like us (or me? Lol)

What is your favorite summer card (in or outside Sweden)? Is there anything you think worth mention in this post? Write it in the comments 😊

Provocative digital screens for an innovative marketing campaign

When it comes to dealing with social and ethics-related issues such as smoking, it’s not expected to convince people to stop making use of cigarettes or whatever. There might be many reasons why people start smoking – however, there might be many reasons to make them change their mind, likewise.

People normally smoke outside and especially in public open spaces such as streets. So, in order to let them know how important health is for human beings, a good and efficient way would be advertising something that can try to let them think about their choice: smoking. Anyway, a big question mark arises: how to get the attention of so many passers-by?

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You’re watching a man coughing in a billboard, aren’t you? Now, watch some passers-by’s reaction:

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She’s kind of surprised: something unexpected has just happened. She just passed by the billboard!

I guess you can have the answer just watching this video:

The Swedish pharmacy chain Apotek Hjärtat came up with this cool advertising innovation with a specific aim: helping people, or it’s better to say smokers, to stop smoking, and to sort of push them making this resolution for the New Year, started some days ago.

I wouldn’t say it’s an indiscreet way to change someone’s mind regarding smoke. Rather, it’s something that doesn’t go unnoticed. It’s capable of capture your attention, make you turn and look for the reason you did it. And out of the blue you see a man in a strange box coughing just because you held a cigarette or you were lighting one.

It’s not news for Apotek Hjärtat to inspire such original piece of marketing.

Anyway… if you happen to be in Stockholm, it’s there where you can spot the billboards of this provocative campaign!

Nobel Prize Literature Day, Nobel Prize Farewell: Dario Fo, a great human being

It’s a sad morning. A least for me and, I guess, for many people in my country, Italy. Who or what I’m talking about, you might be wondering.

This morning I was drinking my coffee, as the ritual goes regarding my everyday breakfast. But it tasted a little bit bitter. Suddenly, I got a notification on my phone. It was a piece of news of an Italian newspaper. The Italian Nobel Prize for Literature 1997, Dario Fo, has passed away.

And guess what, today the Swedish Academy is going to announce the Nobel Prize for Literature 2016.

Twitter Dario Fo

Source: The Nobel Prize Twitter account

Probably you may not know anything or little about Dario Fo. Let me tell you few things about him, hoping that this will be enough to encourage you to examine in depth his life and his works. He was one of the most famous actors, artists, poets and playwrights that the world has seen after the end of WWII. Quoting the main reason that pushed the Nobel Foundation and Committees to award him the Prize, “… (he) emulates the jesters of the Middle Ages in scourging authority and upholding the dignity of the downtrodden”.

Yes, a jester. By interpreting the critical, satirical and extremely popular essence of Medieval jesters, Fo wanted to pursue the path to justice, standing up for oppressed and fighting against the powerful people. His masterpiece, Mistero Buffo (“The Comic Mystery”), has been performed for thirty years across the world, and it’s been a successful piece of unconventional theatre.

Dario Fo and His Majesty King Carl XVI Gustaf of Sweden - 1997

Dario Fo and His Majesty King Carl XVI Gustaf of Sweden, 1997. Source: nobelprize.org

Dario Fo and his always grinning face. I try to build a picture of him now, wherever he is, thinking about his heritage and kissing his wife, Franca Rame, who died three years ago. Ciao, Dario.

If you want to know more about Nobel Prize, I suggest you to have a look at this previous post on our blog written by Raghuraman.

What do you think about Nobel Prize? Have you ever heard about it before?

A presto.

Source Featured Image: Norra Skåne

freepik.com

Ramadan in Sweden: 21 Hours of Fasting

For the Muslim, Ramadan is the month where we do Shaum (fasting in English) for 30 days. Not eating nor drinking anything from the sunrise until sunset. Back home in Jakarta, Indonesia, we take do our preparation meal at 4am, then stop eating and drinking for 14hours before we can eat again at 6pm. Well, we all know the days are much longer in Sweden during summer. This is one question asked by many of my foreign friends: How did you do it? Continue reading

ICRA2016 in Stockholm

Volunteering in International Conference of Robotics and Automation (ICRA 2016)

What can get you a free ticket to the five days international conference on robotics? Being a volunteer in that event. Not only you get free lunch, access to very cool lounge for staff (yes, coffee machine included), but the most important thing, access to all the workshop, seminar, exhibition, even interactive session with innovators and experts in robotics and automation. Plus, ICRA is one of the most prestigious conference about robotics and automation. Continue reading

the driverless bus

Driverless Bus at Kista Mobility Week 2016

It was two weeks ago when my friend posted the news in our Whatsapp group. “Wow driverless buss, really?” then I quickly check my schedule to see if I can go to their show time. The trial of the driverless bus is part of a program called Kista Mobility Week 2016. It is a technology week held in Kista, Stockholm by Ericsson, Nobina and Kista Science City AB. Not to forget the collaboration with CityMobil2. Continue reading