Tag Archives: Sweden

Study in Sweden PRESENTS

11 Things Swedes Do According to Me

Swedes are an interesting species to analyze, so I decided to make a participant observation and then I took some time to make this infographic (the first one that I make in my life) about things Swedes do, if you guys noticed something else during your time in Sweden let me know in the comments.

Here it is:


Hope you guys liked it, I will keep my participant observation and of course I will let you know about my findings!


#AndresInGöteborg

1

Provocative digital screens for an innovative marketing campaign

When it comes to dealing with social and ethics-related issues such as smoking, it’s not expected to convince people to stop making use of cigarettes or whatever. There might be many reasons why people start smoking – however, there might be many reasons to make them change their mind, likewise.

People normally smoke outside and especially in public open spaces such as streets. So, in order to let them know how important health is for human beings, a good and efficient way would be advertising something that can try to let them think about their choice: smoking. Anyway, a big question mark arises: how to get the attention of so many passers-by?

2

You’re watching a man coughing in a billboard, aren’t you? Now, watch some passers-by’s reaction:

3

She’s kind of surprised: something unexpected has just happened. She just passed by the billboard!

I guess you can have the answer just watching this video:

The Swedish pharmacy chain Apotek Hjärtat came up with this cool advertising innovation with a specific aim: helping people, or it’s better to say smokers, to stop smoking, and to sort of push them making this resolution for the New Year, started some days ago.

I wouldn’t say it’s an indiscreet way to change someone’s mind regarding smoke. Rather, it’s something that doesn’t go unnoticed. It’s capable of capture your attention, make you turn and look for the reason you did it. And out of the blue you see a man in a strange box coughing just because you held a cigarette or you were lighting one.

It’s not news for Apotek Hjärtat to inspire such original piece of marketing.

Anyway… if you happen to be in Stockholm, it’s there where you can spot the billboards of this provocative campaign!

1

Loved in Sweden, loved worldwide. Remembering the Thin White Duke

Trying to describe David Bowie is kind of impossible. It’s like trying to define where we come from, or where we are heading or whatever you can put along with the term ‘impossible’. One thing is indisputable, anyway. When you pronounce his name, you are disclosing the world of music itself.

Why am I talking about him? Well, exactly one year ago (10 January 2016) he left our material world and reached the one he actually came from – the world of the stars, the universe.

2

Photo: http://edition.cnn.com/videos/tv/2016/01/11/exp-ns-stout-giddings-david-bowie.cnn

A man capable of transforming music in something which can be close to be defined as art. A man living continuously in a tenacious way: he has always wanted to do and write what he had in mind and he was able to come up with some characters which became immortal icons. And most of the time, let’s say every time, these characters were one only person: David Bowie.

3

Photo: http://rollingstoneaus.com/music/post/david-bowie-15-great-performances/2967

King of many faces of the modern rock, always eager to experiment and be influenced by different genres, David Bowie touched the heart and the mind of million of fans around the world over the course of his life and career. A career that has lasted until the very final moments of his terrestrial time – just two days before his death, the day of his birthday (8 January), his last album was released, called Blackstar.

Through his music, Bowie has been able to conceive a new kind of rock, a sort of ‘global art’: he opened the doors to contaminations between rock music and cinema, theatre, mime, dance, comics, visual arts. We probably won’t see another artist like him. We can easily claim that he has been and always will be inimitable.

5

Photo: https://sunvalleymag.com/articles/the-photography-of-andrew-kent/

4

As you can see from the last picture above, David Bowie would perform a live concert in Stockholm: it was his first one in Sweden, on 26 April 1976, at Kungliga Tennishallen. Here you can hear what the artist said to Radio Sweden after the concert!

As mentioned before, he travelled and performed in many countries, and regarding especially Sweden, fans have taken part to his live events 16 times – concerts spread out between Stockholm, Gothenburg, Malmö and Olofström. His last concert was in the capital, dated October 8, 2003. Sweden has been the most visited country by Bowie in the Scandinavian area.

You are not among us anymore, still you’re everyday in the ears of an uncountable number of people. Thanks for reminding us that we can be something special, just for one day.


Featured image: http://www.phillymag.com/tag/david-bowie/

 

DSC_0438

Travel Journal: Lapland

Do you guys get goosebumps just by remembering an amazing landscape, or simple an amazing experience? Well, this is how I feel right now. I don’t even know where to begin. This year I went on a trip to Lapland with my friends, all the way across the arctic circle, and this is definitely the best way to start the year. So let me begin by sharing with you guys what was my trip about.

Day 1: “1,700 km”

We started our journey from Gothenburg where we took a morning train to Stockholm, this was our meeting point with the rest of the group (have I mention how much I like trains in Europe? It’s the best way to move around and appreciate the landscape at the same time!). From Stockholm we got in a bus to begin the 14-ish hours journey to Kiruna. So yes, basically the first day we were trapped in a bus for 14-ish hours, but contrary to what you might be thinking, it was actually ok. We played Monopoly in the iPad (in my opinion the best 5 EU invested).

Day 2: “Northernmost town in Sweden”

After what it seemed an endless bus ride, we arrive to Kiruna, the northernmost town in Sweden, where we checked-in the hostel and immediately went to the breakfast buffet. After a having frukost (breakfast in Swedish) we took a walk aroun the town. Kiruna is known for being a mining town, so everything is settled around the iron mine.

At mid day we went on for the combi tour (dog sledge and snow mobile), and let me tell you… it was THE most exciting thing i’ve ever done in the past years. I didn’t wanted to think much about the dog sledge before going to the tour because I didn’t want to build a high expectation and be dissapointed after, but it was impossible not to think about it, at the end it was AMAZING, I was so excited that I wanted to buy 13 dogs and move around Gothenburg in a dog sledge (how cool would that be?). Im going off track now, so…yes…we splited into groups of 3 and each group hopped in a dog sledge to begin the tour, after 30 minutes we meet the rest of the group to swap from dog sledge to snow mobiles and viceversa.

DSC_0108

DSC_0109

image1

Zamba Husky Dog Sledge

Wait, before we swapped we obviously had FIKA! Going through the snow in a dog sledge means that you will move through the air faster, so this will make the thermal feeling way worse, and now imagine having -14 degrees air in your face. After 30 minutes I could  feel how my ears were about to fall off my head. So we drank coffee and tea and had muffins in this place.

DSC_0184 (2)

After the snow mobile tour we headed back to the hostel to have a couple of drinks before going to the New Year’s dinner. We had dinner in Scandic Ferrum Hotel in Kiruna and then off course we went to the club (probably the only club in Kiruna), I don’t have pictures of this part but you guys can imagine what happens if you put students in a club after a few drinks.

Day 3: “Let’s go further north

9:00 – alarm sounds *hits snooze*

9:16 – alarm sounds again, and now I know that it’s time to wake up, take a shower, pack our things and hop in the bus again. This time we were heading the ice hotel! The ice hotel is in the outskirts of Kiruna, so it was pointless removing all the layers. Just outside the town center  (like 1 km… kidding, it was more like 16 km) the ice hotel is located, in here we took a tour were the guide explained how the hotel is built, how it started, and so on. After the tour we got free time to explore the ice hotel.

DSC_0276

DSC_0333

DSC_0267

Before moving on to our next destination, we stopped by Rensjön where we visited a Sami family, in there they explained us how they live, their traditions, and everything about reindeers.

DSC_0348

DSC_0354

Abisko was our next destination, where we stayed in Abisko Turistation STF Hostel, an amazing place in the middle of nature, a resort with cabins, a hotel and the hostel. A tourist meeting point for everyone interested in what Lapland has to offer. We arrive to the hostel around 17:00 so we went straight to the kitchen to cook something to dinner (we forgot the food we bought in the hostel in Kiruna, so we literally had bread with sauce for lunch).

Afterwards, we went to a tipi to have some marshmallows and glogg (hot wine with spices, popular in Sweden during the winter).

Tipi Abisko

Day 4: “Crossing the border

I’ve never considered myself a morning person, probably I will never be one. But something weird happens when I’m traveling, somehow I wake up much more easily. On the 4th day we went to Narvik, a town close to the border between Sweden and Norway, on our way to Narvik we saw even more amazing landscapes, and you know what they say, “a picture is worth a thousand words“.

DSC_0408

DSC_0418

DSC_0419

After a long day we returned to Abisko, where we had dinner and then we went to the sauna, we basically turned the sauna into a party. We got to see the auroras but I didn’t had my camera with me, they were amazing!

Day 5: “-22 degrees”

Final day. You might have heard that in Sweden there’s only a few hours of sunlight during the winter, it’s true…but It’s not as dark as you might think. Anyway, we decided to explore the area where the sauna was located, mainly because during the night we couldn’t see much. On our way to the sauna we found this spot.

DSC_0449

DSC_0515

1.2 km later we reached the sauna, and behind the sauna a lake with steam coming out of the water surface, it kinda looked like one of those crime thriller scenes, the ones you can imagine when you read any Nordic thriller.

Sauna Abisko Turistation

DSC_0460

We packed everything on the bus and started our journey back, after 15 hours we were back in Stockholm.

This was the perfect way of ending a year and starting a new one, with a lot of new experiences and very good memories. I’m looking forward to explore more places in 2017.


#AndrésInGöteborg

goat2

Did you know about the Swedish Christmas animal?

Christmas has just passed, okay, but Christmas is not only one day, rather we may say it’s about a longer period which is nestled in the cold European winter (even though in other parts of the globe, the season is the opposite).

Anyway, let’s stay in Sweden and focus on the Swedish traditions. I had the chance to observe how Swedes approach Christmas: darkness is faded by the lights that cover all the street and the houses in the cities; candies, cakes and other kinds of food and things that can sweeten the lack of sunlight; of course, how not to mention Santa Lucia and other habits!

But… surfing on the web I stumbled upon a strange and big Christmas animal.

A goat. Yes, a goat. You know what a goat is, don’t you?

goat1

Nope! Not this one. Scroll down.

avatar

Photo: http://meros.org/en/wonder/view?id=475

It’s a Christmas goat! And you can find it in Sweden of course! And no, sorry to inform you that you won’t find this goat roaming in the woods or in the cold Swedish lands. No. If you really want to meet this magic goat, you should visit Gävle.

gävle-1110x528

Photo: http://np3fastigheter.se/var-hemmaplan/gavle/

It’s one of the most important cities in Sweden, and it’s situated in the Gävleborg County. I’ve to admit that I didn’t know this city before coming in this nordic country, but I’m glad to have found out where it is: it may be one of the destinations I’d really like to go to.

We were talking about the goat actually… I didn’t forget about that!

If the city of Gävle was a movie, the Goat – in Swedish Gävlebocken – would easily be recognised as the leading actor. Made of straw, the Goat comes from the Yule goat, a typical Scandinavian and Northern European symbol of Yule (an historical winter festival observed by Germanic people) and Christmas. The idea of putting a full-sized goat in the middle of the square has to be ascribed to Stig Gavlén in 1966. Since then, the Goat has been set up on the first day of Advent, every year.

Unfortunately, over the course of the years there have been cases when some vandals have tried, many times successfully, to burn the goat. Despite the efforts in order to prevent cases of fire, the Goat has been burned 36 times since the beginning of the tradition. Last November 2016, the Goat didn’t escape from another shameful attempt: an arsonist destroyed the symbol on its inauguration day, by using petrol.

I wonder why some people behave this way.

Anyway, tell me: have you heard about this typical Swedish tradition before? And, remember: you can always interact with the Goat here!

 


 

Featured image: http://www.huffingtonpost.com/2013/12/04/gavle-goat-christmas-2013_n_4379179.html

 

IMG_5517

3 non-academic reasons to choose Sweden

When people look for a bachelor’s, master or a PhD abroad , Sweden is not always the first option. Australia, France, Germany, England, Japan, US, Canada, Switzerland (a lot of people asked me if I was studying in Sweden or in Switzerland HAHAHA! – both are pronounced in a similar way in spanish), and many more are popular destinations for students. Don’t get me wrong, I’m sure that all those countries are great places for studying, and it depends a lot on what you like. But let me give you 3 non-academic reasons why Sweden is THE best country to study.

sofia_sabel-swedish_school_of_textiles-4251Credits: Sofia Sabel/imagebank.sweden.se


#1 Innovation

Let’s start with one of the most important reasons. Did you knew that Stockholm is one of the cities with more startups per capita? Now, what the heck does this mean. Right now you might be listening to music in one of the most important and recent ones – Spotify! Or maybe you are listening to Edite’s amazing podcast (I definitely recommend you to listen to it) or playing Candy Crush, the list keeps going but you get the point right? Anyway, in Sweden there is a constant development in terms of technology, there is a lot going on and this is definitely the place to be if you are an entrepreneur, even if you think that starting a bushiness is hard, funding may be available via VINNOVA, Sweden’s innovation agency.

hans-olof_utsi-space_research-5369Credits: Hans-Olof Utsi/imagebank.sweden.se


#2 Sustainable

Sweden is well known around the world for being an eco-friendly country, not just because how their waste-management abilities. But also because the educational system teaches people how it is possible to reduce the environmental footprint of humans. I remember an article about “Sweden buying garbage”, and my first thought was – why would someone buy trash? – but I kept reading anyway.

As a result of this sustainable culture and education, people recycle so well that they don’t have enough rubbish to incinerate to produce energy. In fact, 99% of Sweden’s waste is now recycled (for all of you people interested in sustainable and environmental topics, Sweden offers a lot of programmes related to sustainability) how cool is that! Sweden has become Europe’s biggest importer of trash from other countries.

Another thing that I notice is that people often tend to buy “local” products, and the main reason for this is: first, to support the local companies, and local producers, but also, to reduce the emissions. How come? Well, if you consume local products the transportation (trucks, airplanes, ships) for those products has a smaller impact since less fuel is burned to move the products around the world. Easy.

I could spend days talking about Sweden’s sustainable culture, there’s research going on that I don’t even understand, and definitely there is a lot of development going around here.

 

cecilia_larsson_lantz-recycling-1075Credits: Cecilia Larsson Lantz/Imagebank.sweden.se


#3 Employment

A lot of people ask me if I would like to stay in Sweden, and the answer is simple – YES! – Explaining why is the tricky part (or at least for me). Let me beging with the fact that NO ONE will give you a job out of nowhere, if there is one sentence that sums perfectly how I feel about life is this one: “Luck is what happens when preparation meets opportunity”. So far I can’t complain about the opportunities that I have created and my talent has allowed me to take – I feel like I’m giving a speech in an award ceremony or something like that, but let’s just get back to the point.

Sweden has a lot to offer, companies are looking for new talent everywhere, and the opportunities to mingle and talk with future employers are many. Job fairs, lunch-seminars, lunch-lectures, fika with companies, academic tours through the facilities, thesis projects within a company, internships, summer jobs, guest lecturers, and so on. Honestly I don’t know what to expect, and this is just my perspective of what I see and what I’ve heard, Gimmy perfectly sums up everything you need to know in your job hunt.

guillaume_de_basly-industry-3127Credits: Guillaume de Basly/imagebank.sweden.se

sofia_sabel-trainee_program-1724Credits: Sofia Sabel/imagebank.sweden.se